The adviser's AI operating system

One platform.
Every client.
Zero friction.

Apex Advisory unifies your tools, automates the admin, and orchestrates the entire client lifecycle — onboarding through suitability — so you can spend time where it actually matters.

480k+ adviser hours wasted on manual admin each year
61% of meeting time spent collecting or updating data
4–6 disconnected tools the average adviser manages

AI Meeting Agent

Live session · Vlad Stanev

Transcription
Fact-find extraction
Risk profiling
Suitability draft
CashCalc sync
Annual review alert
AI orchestrates every step — automatically

The adviser problem

Fragmentation is the hidden cost of every client relationship.

Siloed tools

CashCalc here. FE Analytics there. Suitability documents in email. Client data re-entered across four systems — and nothing talks to anything else.

Admin drowning

Post-meeting documentation takes an hour. Annual review alerts require manual tracking. FCA Consumer Duty demands more evidence, not less work.

Scale blocked

The firms serving the most clients aren't the ones with the best tools — they're the ones who figured out how to eliminate the overhead. Until now.

How it works

From first meeting to suitability report — autonomous.

01

Onboard

AI joins your client meeting — face-to-face via mobile, online via web app. Captures everything automatically.

02

Extract & Structure

Client facts, goals, risk tolerance, existing holdings — extracted from conversation and pushed into CashCalc and your portfolio tools. No re-entry.

03

Plan & Build

Cashflow projections, fund research, portfolio construction — connected data feeds power accurate plans in real time.

04

Document & Comply

Suitability report generated from the full client record. Compliance checks automated. Annual review triggers scheduled automatically.

Two layers. One platform.

Foundation Layer

Unify your existing tools.

CashCalc, FE Analytics, Command Deck, AdviserAsset — already paid for, already used daily. Apex connects them into one coherent experience. No migration. No retraining. Just better.

  • Single sign-on across all FE fundinfo tools
  • Data flows between products without re-entry
  • Free for existing CashCalc / FE Analytics subscribers
AI Orchestration Layer

The full client lifecycle, autonomous.

Built on top of the foundation, the AI layer orchestrates the end-to-end journey — from pre-meeting brief through annual review. The adviser's job becomes review and approval, not data entry.

  • AI meeting intelligence: transcribe, extract, act
  • Automatic suitability report generation
  • Smart annual review scheduling and alerts
  • Consumer Duty compliance built in

What changes

30–60 min

saved per client meeting in post-meeting admin alone

55%

workflow efficiency gain for advisers using unified FE tools

Zero

re-entry. Client data entered once, used everywhere.

1 platform

instead of 4–6. One place to go, one place to maintain.

"The firms serving the most clients aren't the ones with the best tools — they're the ones who eliminated the overhead."

The advice firm of the future runs on Apex.

AI that works. Data that flows. Clients who stay.